Skin Biorhythms: How to Care for Your Face at Different Times of Day

Our skin has its own schedule, and to provide it with the most effective care, it is useful to know about its needs and preferences at different times of the day.


5:00–7:00 AM

Regardless of whether you have woken up yet or not, your skin begins to prepare for the new day. Cell division slows down, while protective functions, on the contrary, are strengthened. That's why it's not advisable to apply a nourishing mask or active cream in the morning – the components will have difficulty penetrating deep layers since our skin is tuned to protection during this time.


7:00–8:00 AM

Blood vessels start to actively work, and blood circulation intensifies. The likelihood of allergic reactions increases, meaning that during this period, it's not advisable to experiment with new cosmetics, especially for those with sensitive skin.

The period from 7:00 to 10:00 AM is considered the ideal time for a morning massage.


8:00–10:00 AM

Blood vessels gradually constrict, and arterial pressure increases. The skin becomes more sensitive to temperature fluctuations and thermal effects. It's undesirable to visit a sauna during these hours.


10:00 AM–12:00 PM

Sebaceous glands' activity intensifies. If you have oily skin, you may need blotting papers.


1:00–3:00 PM

Pressure in the vessels and capillaries decreases, along with the influx of beneficial substances. The skin may lose tone and freshness, wrinkles and creases become more noticeable. You can apply thermal water or take a walk to refresh the skin a bit.


3:00–5:00 PM

Physical activity decreases, attention dulls, and our skin becomes less receptive to cosmetic products. It's better not to perform beauty procedures during this time period. The effectiveness of creams or serums applied during this period will be around 30%.


5:00–8:00 PM

There is a surge of energy, muscle tone improves, and memory enhances. The skin becomes receptive again to caring cosmetics and beauty procedures.


8:00–10:00 PM

The body cleanses, relaxes, and prepares for sleep. Around 10:00 PM, it's good to cleanse the skin and apply night cosmetics.

Additionally, after 10:00 PM, the level of digestive enzymes decreases, food is poorly absorbed, which can negatively affect the condition of the skin and complexion.


10:00 PM–5:00 AM

Ideally, go to bed at 10:00 PM. During the period before midnight, our body regenerates actively. At night, there is active cell division of the skin, and the components in night care products are maximally absorbed. Therefore, it is very important that night care meets the needs of your skin and corresponds to its type.